You might have the most fantastic hotel in the world, with beautiful landscaping, comfy rooms, and remarkable service, but if guests do not know about it, your occupancy rates will be a periodic disappointment. In this day and age, probably the most critical component of hotel marketing is excellent hotel web site design.
Why Hotel Website Design?
The numbers say it all. In 2007, nearly a third of all hotel revenues will be produced by online channels. Furthermore, over half of your target audience's decision-making is influenced by the Web. Over a third of hotel guests choose their hotel based on online research, but book via another channel. The remainder researched their options through an Internet portal, but then tried to book directly with the travel provider.
Hotel Search engine optimization
Even if you have a wonderful hotel web site design but no one can come across it when they're looking online, it's as if you did not have a web site at all.
The way that potential guests will discover your hotel web site is through search engine optimization. Search engine optimization is both an art and a science - and should not be turned to amateurs. Search engine optimization techniques will enable your hotel web site to be returned high in the rankings of search engine results - a vital element of efficient online hotel marketing.
Elements to Consider
When choosing a marketing company for your hotel web site design, make certain that they understand and meet these objectives:
* Producing qualified, quality visitor traffic * Motivating visitors to delve deeper into your hotel website * Converting visitors into online hotel revenues
Too frequently, hotel websites are created in reverse, putting the focus on design rather than on generating website traffic. The key is to balance traffic generation effectiveness, the site's "look and feel," and conversion techniques to create a hotel web site that appears great, gets plenty of traffic that converts into bookings.
Look for a Hotel Website Design Company
Today, Internet design and marketing companies have specializations. In order to get the very best return on investment, it's best to choose a website design company that specializes in hotel web site design. Make sure that their strategy adheres to the following guidelines - otherwise, keep shopping. The company should:
* Determine your visitors' expectations and intentions * Work with you to clarify your own goals * Create a hotel website revenue conversion technique * Determine website components that fulfill both design and search engine optimization objectives * Map our "click paths" which will lead to conversion
Your hotel web site design and search engine optimization are the two keys to generating the type of traffic that will maintain your occupancy rates in the stratosphere!
Why Hotel Website Design?
The numbers say it all. In 2007, nearly a third of all hotel revenues will be produced by online channels. Furthermore, over half of your target audience's decision-making is influenced by the Web. Over a third of hotel guests choose their hotel based on online research, but book via another channel. The remainder researched their options through an Internet portal, but then tried to book directly with the travel provider.
Hotel Search engine optimization
Even if you have a wonderful hotel web site design but no one can come across it when they're looking online, it's as if you did not have a web site at all.
The way that potential guests will discover your hotel web site is through search engine optimization. Search engine optimization is both an art and a science - and should not be turned to amateurs. Search engine optimization techniques will enable your hotel web site to be returned high in the rankings of search engine results - a vital element of efficient online hotel marketing.
Elements to Consider
When choosing a marketing company for your hotel web site design, make certain that they understand and meet these objectives:
* Producing qualified, quality visitor traffic * Motivating visitors to delve deeper into your hotel website * Converting visitors into online hotel revenues
Too frequently, hotel websites are created in reverse, putting the focus on design rather than on generating website traffic. The key is to balance traffic generation effectiveness, the site's "look and feel," and conversion techniques to create a hotel web site that appears great, gets plenty of traffic that converts into bookings.
Look for a Hotel Website Design Company
Today, Internet design and marketing companies have specializations. In order to get the very best return on investment, it's best to choose a website design company that specializes in hotel web site design. Make sure that their strategy adheres to the following guidelines - otherwise, keep shopping. The company should:
* Determine your visitors' expectations and intentions * Work with you to clarify your own goals * Create a hotel website revenue conversion technique * Determine website components that fulfill both design and search engine optimization objectives * Map our "click paths" which will lead to conversion
Your hotel web site design and search engine optimization are the two keys to generating the type of traffic that will maintain your occupancy rates in the stratosphere!
About the Author:
San Diego Hotel Rooms is here to help you find the best deals on San Diego hotel rooms and show you the best places to visit during your stay. If want to check it out, go here: San Diego Hotel Rooms
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